What does Facebook’s controversial study have to do with sustainability?

If you’re not up to speed on the recent Facebook mood manipulation research controversy, check out Everything We Know About Facebook’s Secret Mood Manipulation Experiment at The Atlantic. OK, ready? Now read this Washington Post op-ed piece, Facebook’s controversial study is business as usual for tech companies but corrosive for universities, by NYU journalism professor, Jay Rosen, who also blogs at PressThink.

I’m rehashing much of it here not because I care about the specific ethical controversy at hand, but rather because it highlights so well the struggle of higher education to stay relevant in a rapidly changing world, a struggle that has everything to do with our urgent and collective need to transition to sustainability.